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Why Google is Poised to Dethrone Twitter and Facebook

If you stop for a moment to ponder Google's current offerings, one is left to wonder whether or not they're planning a global restructuring of the way these things interact with one another in a way that would render both Twitter and Facebook meaningless.  It seems as though they are, and if you take a moment to dissect their current products, there are only a couple minor details that are missing that would tie it all together.

Let's start with the obvious one first.

Google has Google search.
Google has long-dominated the search market, and the trend over the past 6 months has been an interesting one.  "How do we integrate relevant search results from Twitter and the real-time web in to Google?  So they've started to roll-out integrated twitter resuilts in to searches.  When Twitter launched an integrated search engine in to their product several months ago, it sent a shockwave through the web, and has ushered in a new era of finding information quickly.  Since then, everyone has been playing catch-up. Facebook has still been beefing up their search engine and Microsoft new-comer Bing used integrated real-time search as a big selling point when it launched.

Google could leverage Google Search in to a social network the same way they have integrated it in to Google Gmail, making it extremely easy to find things that you and your friends are doing on the web.

Google has Gmail.
Where Twitter has direct messaging and Facebook has their "inbox," Google has Gmail, an extremely robust and powerful email program that needs no introduction.

Google has Google Chat.
Facebook has their chat integrated in to the site now, much like Google has integrated chat in to Gmail, but you have to admire Facebook's eloquent implementation of real-time chat in to their website.  Twitter, on the other hand, is less about one-to-one communication and instead focuses on a one-to-many type.

Interestingly, part of Google Chat is also an area to update your "status."  Almost like a twitter update.  They should definitely make a "status" tool more prominent to its users.  Imagine being able to update your status right in the Google.com search box?  Imagine if there were an easy way for you to see and respond to recent status updates your friends have made?

Google has Picasa Web Albums.
They've also recently added support for people tagging, have a great thick-client that you can download to manage your photos, and is over-all a really nice image storing platform.  The one thing about it, though, is that it sits off by itself and doesn't really integrate itself in to any of Google's other offerings.  But it should.

Google has YouTube & Google Video.
Facebook has its video tool.  Google has theirs.  But Google's is YouTube.  Everyone knows what YouTube is. But Google needs to focus their attention on removing youtube usernames and converting everyone to the more open "Google Login" there.  The idea is, for all Google's services, you should have one place to login. YouTube's still an outlier. And there's still the odd-ball "Google Video" that is out there, has some of the same content as YouTube, but is disjointed and not very user appealing.

Google has Google Reader.
What better way to make the "connect with your friends" experience more rich than to make a better display for you of what your friends are reading on the web. Google should definitely look at how they can make Google Reader even more social and pull people in to browsing the news through Google Reader as opposed to other websites.

Google has Goo.gl - It's URL shortener.
This one's brand new, but Google is now rolling out its own URL shortener so you can create shortcut URLs and easy to remember URLs to common places within Google for you to share things with your friends.

Google has Shopping Tools.
This could be easily expanded to share what types of products you are interested in with the people in your Google Network.

Google has "Google Groups"
Which, they must admit, is a little bit like a big, cluttered message forum that could be a very powerful group collaborating platform.

Google has Google Maps.
And with all of the latest GPS innovations with mobile devices (and Google Latitude), they know WHERE you are.

Google has Google Calendar.
They also know what you're doing and potentially who you're doing it with.  Also, they could roll a more robust 'events' system in to this.

Google has Google Wave.
Here's a big one.  Google is in the process of releasing their new baby, Google Wave, to allow instant collaboration between groups of people.  From what I've seen so far, it's powerful, but still has a ways to go before it's ready for primetime.

Google has Android.
Well here's a big one. Google has its own mobile platform for cell phones and other internet enabled devices.  What better way to tie it all together for you when you're on the go?

Google has Chrome and Chrome OS.
Yes, Google is working on their own operating system for lower-end machines and netbooks that is more of a "web-only" platform that will allow people to easily get online and use their Internet services.

Google Knows Who Your Friends Are.
This is probably the most compelling thing of all. The most interesting detail.  Google has an interesting inherited algorhithm for knowing who your friends and people you care about are. Gmail.  They can simply tell by the frequency of who you email what your circle is and could create, easily, meaningful groups of people that would become your "Friends List" ... Everyone has an address book in Gmail.  Everyone has a friend's list in Google Chat. This still has a way to go, but Google already KNOWS who your friends are.

What's missing?
Not much.  A couple things that Google could roll out that I would be very interested in checking out could be Google Status and Google Wall.  In my mind, Google Status would be an evolution of the current user status that is incorporated deep in to Gmail. It should be pulled out and made more prominent in the Google experience... Somewhere.  Google Wall would aggregate everyone in your Google Contacts book's status updates in to one place.  Google Wall could also aggregate other meaningful activity from your friends' activity on Google Services, like ratings and uploads in to YouTube, image adds to Picasa, "bookmarks" or "likes" in Google Reader, the afore-mentioned 'Google Status' -- And if they've enabled it, maybe recent purchases they've made writh Google Checkout.  Maybe even, if the user were so bold to enable it, Google Searches themselves, aggregated in to the wall.  Everything would be open for liking and commenting from friends... A notification system could be easily incorporated in to Gmail or Google Wave or Google Chat.

It will be interesting to see if Google DOES indeed choose to integrate their products in such a way and add some additional functionality that would replace the need to go to a Facebook or to a Twitter in order to keep in touch with their friends.  Indeed, the only reason why Facebook and Twitter exist and do so well is because the people wanted an option to accomplish these things, and these two services did these things very well.  Google has the luxury of cash, and of being able to learn from all of the mistakes that both of these services have made since they were created.

One thing's for sure, the future online is going to be a very interesting one.

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Posted 2 months ago

Comments (8)

Dec 15, 2009
makemassair said...
Nice read. I hope they stick to their mantra of "Don't be evil" otherwise we will all be royally screwed.
Dec 15, 2009
danny peck said...
Indeed! It's scary sometimes to think how much power that company has. But you can't deny how convenient they make things sometimes :)
Dec 15, 2009
pixelparty said...
don't forget google maps - they know WHERE you are too.

if this project hasn't started at google yet, i'm sure that somewhere deep in the bowels of the googleplex some real-time search bell has gone off to alert someone that google has been written about. they'll probably schedule a meeting this afternoon.

or maybe they have some HAL-9000 caliber system that catches this alert, sees it as an opportunity for further global domination, and automatically schedules a meeting with the appropriate stakeholders.

Dec 15, 2009
danny peck said...
Haha -- Yeah -- google maps. How could i forget. And Google Calendar. They know WHAT you're doing each day. "Oh, it's 3pm. Danny's in a meeting for this and that. And so is Steve."
Dec 17, 2009
whatstin said...
nice writeup danny.

I think Google's big achilles heel is the fact that they are known to people as primarily a search engine.

Microsoft is an OS company, Yahoo does search, Facebook is Social Networking, Amazon sells things, UPS ships things, etc. We all know that those companies do way more than that, but we tend to categorize things so they fit neatly in our brains.

These companies in fact are much more than that. Amazon is a hosting platform (and even that is a major simplification of their aws arm), Microsoft is also a huge game platform company, UPS is a supply chain management company, etc. But to the casual user, Google will always primarily be search.

Google Wave is a good example of how something that could be so great is falling flat. I don't know anyone who sings its praises (including myself) and that's just because it's *another* tool that does what my other tools already sort of do.

danny, since you're an android user, I'd like to hear more about how that is going to help Google beat everyone at everything because I think there is definitely something to that. My guess is that playing with Android is what got you thinking about Google's domination.

Dec 17, 2009
danny peck said...
Hey Thanks Dustin. I'll do a separate write-up on that. I think one reason why Google could work is because, well, firstly everyone has adopted Google.com and pretty much everyone already has a Google account. Gmail is practically vernacular for sending something electronically. They've clearly delivered in more fronts than search alone.

I think another thing is... People trust Google. They do have a track record of making products and having them work and work extremely well. Sure, they've thrown stuff at the wall that hasn't stuck on it, but you have to admire their will to innovate.

Stay tuned for that android post.

Dec 17, 2009
whatstin said...
Agree - people trust google - people don't trust Facebook (right now). Not sure if you saw the latest thing where they are going to be indexing everyone's stuff by default. Bad move, people won't like that. I understand it was necessary to do, but they lost trust there.

According to Kevin Kelly, the Internet will function better with everyone's info out in the open... so it was a good move by Facebook from that angle... so maybe they take the short term pain for long term gain of a better system.

Side note, Kevin Kelly has some interesting views on the one machine (the internet), listen to his talk here http://www.youtube.com/watch?v=J132shgIiuY

and
read a little about it here:
http://www.kk.org/thetechnium/archives/2007/11/dimensions_of_t.php

Feb 08, 2010
danny peck said...
Looks like this may be coming to fruition.

http://mashable.com/2010/02/08/gmail-social/

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